If you own or run an online store, chances are you have done plenty of research on what interests consumers, what they like, and what drives them to make a purchase. If you haven’t, I’ll save you a lot of research and reading: The most overwhelming answer to “What do consumers look for when they are shopping online?” is good product imaging. Just about any article you find will tell you the same thing: the majority of customers still feel images they’re seeing online don’t make the cut.

When it comes to selling your products on different platforms, there is a lot of information to gather, organize, and remember as best you can. Image requirements are just one of many categories that differ from one site to the next.

If great images catch a buyer’s eye and create interest, the description is what wins them over in the end.

An investment in product photography is an investment in your business. And because we know that savvy business owners don’t like to make blind investments, we’re here to give you the facts so you can make an informed (and powerful!) decision.