Product Description Pages Are Almost As Important As The Product Itself
If great images catch a buyer’s eye and create interest, the description is what wins them over in the end. An image can display the sleek lines and shiny metals of your brand new electric scooter, but your product description will inform buyers that it can go up to 30mph and run for over 20 miles on a single charge. You might want to display the bikini you’re selling as a set, but you better let buyers know in the description that each piece is sold separately.
Product descriptions are not only a way to loudly express the benefits of your items, but also an opportunity to disclose information and clear up any confusion.
Which product are you more likely to buy:
A. Protein bar. Chocolate flavor, high in protein.
B. Super Brand protein bar. A rich and decadent chocolate flavored bar with 20 grams of whey protein and 24 grams of carbohydrates. Each case contains 12 boxes with 6 bars each.
Customer satisfaction guaranteed! If you aren’t pleased with your order, please let us know and we will refund you entirely.
*Please note that while our products are not made with gluten, there may be cross-contamination from our processing facilities.
My guess is product B. Product A could be great, but how will we know? How much protein is in each bar? Am I purchasing one individual bar or a box? How many would come in each box? What if I don’t end up liking them and end up with a giant vat of protein bars that I will have to throw away (along with the money I paid for them!)?
Don’t let your customers struggle to uncover information about your product. Make your descriptions brief, informative, and easy to understand. After all, you’re making a sales pitch– be proud of what you’re selling!