Education, Photography Jamie Lollback Education, Photography Jamie Lollback

Images: the #1 thing consumers look for when shopping online

If you own or run an online store, chances are you have done plenty of research on what interests consumers, what they like, and what drives them to make a purchase. If you haven’t, I’ll save you a lot of research and reading: The most overwhelming answer to “What do consumers look for when they are shopping online?” is good product imaging. Just about any article you find will tell you the same thing: the majority of customers still feel images they’re seeing online don’t make the cut.

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