Creating an effective product detail page is all about turning a product page visit into a learning experience. You want your customers to walk away with added knowledge about your product and confidence in what they’re buying.

Interactive 360° images are transforming online shopping, seen on major retailer websites like Home Depot, Walmart, Lowes, and Amazon. Contrary to videos, these spins are still images put together from sequences of images, typically 24, 36, or 72 frames.

In the coming years, a lack of professional e-commerce product photography will be what sets you apart from your competition, and that’s not an ideal position to be in. To avoid this coming to pass, retailers must ensure that their e-commerce site is outfitted with purposeful product photography.

If you own or run an online store, chances are you have done plenty of research on what interests consumers, what they like, and what drives them to make a purchase. If you haven’t, I’ll save you a lot of research and reading: The most overwhelming answer to “What do consumers look for when they are shopping online?” is good product imaging. Just about any article you find will tell you the same thing: the majority of customers still feel images they’re seeing online don’t make the cut.